Activities should be specific and related to each channel. The number one, overweening objective of a project communications plan is to ensure the smooth progress of a project. Before formulating tactics, establish your objective, goals, process and key challenges. For strategic plans to be effectively implemented, they rely upon the input and commitment of a wide range of individuals who need to be involved and informed in the process from its earliest stages to the generation of results. The benefit must be tailored to what the audience cares about and greater than the personal cost of change. Investing in thorough audience research will pay off in the form of more focused, relevant messages and materials. Benefits are subjective to the audience. Knowing the difference, and clearly defining your goals and objectives can be the difference between success or failure. “A goal without a plan is just a wish.” … 1. Does the change require support or social approval? Estimate the amount of funding needed for each main category and create a draft budget using the Budget template. Other methods include conducting stakeholder interviews, establishing core working groups that consult with stakeholders after key pieces are developed, or engaging stakeholders to review and approve the strategy post-development. Add this information to the “time” column of the worksheet. A communication strategy guides an entire program or intervention. While the situation and audience analyses identified potential audiences for the program, it is during the development of the communication strategy that final decisions are made as to the priority and influencing audiences. Here are 16 facets of an effective communication plan: 1. Participation of individuals and groups directly affected by the problem is critical. This should be a numerical or percentage change. Once the strategy team has decided on a priority audience and its influencing audiences, develop audience profiles for each. When goals, objectives, strategies and tactics are elucidated in a strategic plan, it is like all instruments playing together to create the perfect opus – for success! Include information on: This summary will form the foundation of the strategy and guide all communication efforts. It is important that your communications objectives s… Examples of approaches include (see the Field Guide and Implementation Kit for an in-depth look at these approaches): Review the summary for information about audience needs/preferences and the communication environment. … A communication strategy also enables stakeholders and partners to provide input and agree upon the best way forward so that actions are unified. A […] It is a written plan that details how an SBCC program will reach its vision, given the current situation. Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. A well thought out and articulated strategy which has involved key stakeholders will greatly increase the chances of successful implementation. To determine roles and responsibilities, first consider what competencies and skills are necessary to achieving the objectives and approaches outlined in the strategy (for example, community mobilization, materials design or training). For example, why is the audience using withdrawal method instead of modern contraceptives? For each audience, outline the core information – key message points – that should be conveyed in all messages and activities, by all partners implementing the strategy. Believe that others in the community use and approve of FP. Their active involvement from the start can help increase program impact and lead to long-term sustainability. Strategic communications plans, products and activities should be designed to achieve specific goals and objectives. Objectives should link together as a group in a logical way. SBCC programs are more effective when they are based on social and behavioral science theories. Generally, the group with the highest rank is the best choice for a primary audience. Refer to the monitoring and evaluation plan guide for detailed instructions on developing a plan. by KNB Communications Related Posts: It is helpful to do this before holding a workshop so that everybody has a similar understanding of the context. Then, establish a timeline for the activities, including key phases and links with other activities that fall outside the strategy. You can safely unsubscribe at any time. Illustrative Communication Strategy for Prevention and Control of Malaria during Pregnancy, Communication Strategy for the Reduction of Teen Pregnancy, Sierra Leone 2015-2019, Theory at a Glance: A Guide for Health Promotion Practice, Learning Package for SBCC Practitioner's Handbook, Writing a Communication Strategy for Development Programmes: A Guideline for Programme Managers and Communication Officers, Communication Strategy: A Best Practice Guide to Developing Communication Campaigns, Designing a Social and Behavior Change Communication Strategy, Banner Photo: © 2009 Enriqueta Valdez-Curiel, Courtesy of Photoshare. Review the situation and audience analyses, paying particular attention to the audience characteristics and barriers to change described in the summary (Step 2). There is time to plan and budget spent to not only design a communication strategy, but to implement and evaluate. Message design cuts across all strategic approaches. To select influencing audiences, ask which audiences strongly influence the priority audience, both directly and indirectly. When all approaches communicate the same key message points, effectiveness increases. A communications strategy isn’t an end in itself. Another way to look at it is to ask, “What do we want our audience to know/feel/do in response to the campaign?” It can be helpful to look at ideational factors to determine what needs to change such as those identified in the graphic below: In the communication objectives worksheet, fill in each audience segment, their key constraints and the desired change. Any communications strategy should closely reflect your overall organisational plan. It shows how those behaviors are unique and better. 5. (See the positioning guide for more detailed information.). A key communication objective is to motivate customers to buy. Last, set the time frame for the expected change. Communication objectives clearly and concisely state the intended impact of communication efforts. It helps to imagine the audience saying, “How will this help me?”. 2. Are they SMART (Strategic, Measurable, Achievable, Relevant, Timely) ? analysis is included as part of the competitive advantage in your business plan, and outlines the strengths, weaknesses, opportunities and threats for your company. Identify several benefits the audience will receive from making the change the program is promoting. Creating strategic objectives is a great way to prepare those in your organization for being able to talk about your strategy consistently and coherently. The two key questions in this process are “what is our project trying to do?” and “how can our communications help do it?” Do you have an objective for each of the three types? Women may not be ready to advocate yet. A smaller taskforce can detail and finalize the plan after all partners agree on the draft. They are written to support the company's mission statement and vision. Every day, people are inundated with a substantial amount of data and must determine and prioritize what to pay attention to and when. Communication Tasks - Make a list of all the main communication tasks scheduled for the year.Each task will require a tailored Communications Plan. Contact information. This is the fifth Strategic Communications Plan for the City of Reno, Nevada and is designed to set out the objectives, messages, and strategies that will be used during Fiscal Year 2009-2010 to communicate the City’s programs and policies to various audiences. The timeframe of the barriers to reaching the shared vision further, your goals objectives! Determine how much change the program makes to the audience cares about and greater than the cost! 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